Andrea Sands 

UI, Brand & Digital Design



Seabody is an Irish based start up biotech company, they harness natural marine bioactive molecules from seaweeds using state-of-the-art, sustainable clean technologies with zero waste. This pioneering method allows the company to create proprietary marine-based sustainable luxury skincare and supplements.

Seabody has been recognized for their innovation, having recently won awards for their products. The brand is currently available in stores and online in Ireland and the UK and is now in the process of launching internationally.

Seabody have recently won the John Bell and Croyden Award in London, taking the brand to a whole new level.




Digital & Print

UI, Ecommerce, Socials, Branding, Videos, Decks, Instore POS


Luxury Skincare & Supplements

A lovely mention from the John Bell & Croyden Award Ceremony

“Huge achievement for the brand winning this award – thanks to everyone for all of your inputs to get this over the line!

@andrea – you got a special mention last night for the amazing presentations & brand work which as always play such a huge role in impressing any audience – so grateful for all of your time & usually under time pressure! Lovely news to take us all into the weekend.”

– Dr Helena Mchanon, Founder of Seabody 


Was to create a luxury start up premium brand that equals the competition and attracts new customers and influencers.

The main emphasis was highlighting Seabody’s holistic approach to sustainability, which runs through the product from growing and harvesting seaweed to manufacturing, packaging and retail. 

At present consumers are responding well to beauty brands that are not only health but eco conscious and mainly are geared towards protecting the environment, ensuring sustainable practices, sourcing eco-friendly packaging etc. This was my challenge to communicate this as Seabody’s approach.



Seabody took a ‘digital first’ approach, so the products could be initially exclusively available through I was tasked with designing and building an ecommerce website that was both visually appealing and functional, but also provided a positive and smooth customer journey, with a clear and concise experience on all responsive devices. 


Seabody ECOMMERCE Website

This design featured a subtle colour inspired by the colour of the seaweed. This created a design that was both visually appealing and in keeping with the original idea.

I wanted to make sure that the colour palette, imagery and typography were carefully selected to create the right visual aesthetic. To achieve this, I took the approved mid-fidelity wireframes and prototypes and started to enhance them further. I did extensive research into trends and best practices, looking at what had worked well in the past, making sure that the imagery I used was appropriate for the target audience.


Mobile Device HIGH fidelity

Since the majority of customers are going to be viewing the website on a mobile device, creating an optimal viewing experience for customers using mobile devices was a top priority during the development of this website. I took great care to ensure that each sentence was clear and concise, and that the typography and size of each button were well-crafted and easy to read. I believe that this attention to detail will create a positive experience for our customers and make them more likely to return to the website.


Wireframes user flow shopping experience

The Seabody website was designed to be a simple, easy to use e-commerce platform for customers to purchase and subscribe to monthly food supplements and skincare products. By offering customers the flexibility to purchase and subscribe quickly and easily, we hope to create a positive user experience that keeps customers coming back.


Back in 2018 we started the process of launching the brand and the original site was underway. I designed a black and white minimalistic style. I wanted the design to be beautiful, but also to include stunning black and white imagery. As lovely and slick as this looked, the team decided it needed more of a punchy feel with a hint of colour to make the products stand out so we went back to the drawing board and started on the version as shown above. 



I designed newsletters and emails using Klaviyo, in order to drive conversions and advertise campaigns, these emails are sent weekly and monthly.


I have been designing brochures, adverts and exhibition stands for Seabody for the past several years. My designs always adhere to the brand’s image and values. I have made sure to create the most eye-catching and effective designs, while keeping the message clear and concise. I have also ensured that my designs are attractive to the target audience and have the desired impact.


Presentations play a huge role in the Seabody brand, explaining the Seabody story through presentations is crucial to attracting new consumers and stores.



I designed some very simple elements for the site, incorporating the seaweed hues to create a calming, organic feel. I chose a muted, earthy color palette that was inspired by the natural environment. The overall design was intended to reflect a sense of tranquility and serenity, while still being modern and stylish.




Video Work

I have created a few different videos to showcase the Seabody Story, which can be used for a variety of purposes. These videos can be used on the website, at events, in exhibitions, in stores, and on social media. I use a mix of creative storytelling and stunning visuals to capture the essence of the Seabody Story, designed to be engaging, informative, and entertaining. I use Adobe Premier Pro and Adobe After Effects to create the videos.

World Ocean Day promotional video Instagram Reel
World Earth Day promotional Instgram video for Arnotts Store, Dublin
Seabody Video, for CH Store, Dublin

Seabody Video for World Earth day 

Seabody Christmas Reel

Google Ads

Socials & Google Ads

The SEABODY brand has been successfully promoted through a combination of traditional and digital media. We created various ads for Google’s ad campaign, both static and animated, as well as for all the necessary social media platforms. These ads were then passed on to a reputable SEO company to do their job and help boost the brand’s visibility. We are confident that this method of promotion will be successful in achieving the desired results.


I started designing a new concept with the goal of creating a powerful content strategy that was backed by thorough research and thoughtfully composed. I wanted the design to be beautiful, but also easy to navigate.

To accomplish this, I did extensive research into trends and best practices, looking at what had worked well in the past and taking inspiration from other competitors.


SEABODY e-commerce packaging is intentionally minimal made from recycled materials, all elements used are plastic free, biodegradable, recyclable and/or reusable. The Seabody packaging mission is to use recycled and infinitely recyclable materials as much as possible across the entire brand offering.
Photo 20-10-2022, 16 24 18