Andrea Sands 

UI, Brand & Digital Design

UI, BRANDING, VIDEO

OVERVIEW

SeaMeGro sustainably grow and hand harvest wild seaweed from the Irish Atlantic Coast and produce a range of next generation, climate smart organically certified biostimulant products for the agriculture and horticulture sectors. The products support crop growth, productivity, soil quality, microbial and weed control.

The product will be sold in local garden centres and Amazon. 

CHALLENGE

SeaMeGro is a company that focuses on creating organic and eco-friendly products for large scale horticultural crop growers and the agrichemical industry. My objective was to design an organic eco friendly concept which carries through from the logo, to website to packaging.

CLIENT

SeaMeGro

DELIVERABLES

Digital and Print

UI/Wireframing
Videos
Brand identity design
Logo
Packaging
Brochure
Decks
Infographics

CATEGORY

BioStimulants

DIGITIAL

UI/UX Wireframes, high and low fidelity frames, User Flows

This site was a simple website, enabling customers to enquire about a SeaMeGro product, this would involve collecting data from the potential client via submitting a form. I carried the organic eco feel throughout the site by using greens and earthy colours.

UI ELEMENTS

I chose an organic, muted, earthy color palette that inspired by the colors found in nature, and the hues of seaweed. I incorporated these colors into the design to give the site an eco organic feel.

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TYPOGRAPHY

HEADLINE
Rollerscript

ICONS

Doodle style Infographics used mainly for decks and the website

VIDEOS

This explainer video was created to tell the story of SeaMeGro, a product that is biodesigned and produced in a sustainable natural environment. The product is made using all-natural, eco-friendly materials, and production is done with minimal impact on the environment.

The SeaMeGro Ploughing Championships are an event that celebrates the best farmers from around the world.
I created a video for the exhibition stand to explain how SeaMeGro can help the climate.

PRINT

I was asked to design a brochure, interactive decks and infographics to explain the SeaMeGro process.  The brochure outlines the vision of SeaMeGro, as well as the potential benefits it could bring to local communities. The interactive decks provide an overview of the project, including its goals, current progress and potential challenges. All of these materials have been designed to help people understand the benefits of the SeaMeGro and how it could be used to achieve its goals.

Packaging & Marketing Material

SeaMeGro e-commerce packaging is intentionally minimal Made from recycled materials, all elements used are plastic free, biodegradable, recyclable and/or reusable.